Apple misses it?

Posted on January 9, 2007

We hate to be a wet blanket but we were baffled at the end of Apple announcement today. Of course like Apple users we love the new device but to see a *carrier* guy come out on stage and say that they would be the exclusive distributor in the US?! Buying the device requires a two year contract with Cingular?! This is so ’90’s.

Since the device supports multiple networks and has built-in WiFi why wouldn’t this be a SIP or Skype phone? Steve talks about “skating to where the puck is going to be” and doesn’t embrace VoIP? Weird.

I know they want to move units and maybe felt that there are not enough potential buyers in the Skype/SIP universe but that is remarkably backward looking.

Since I’m not an expert and all this just hit the wires maybe I’m missing something. They could add Skype/SIP affinity down the road but it’s unlikely Cingular would do this deal without wanting to cut that option off or delay it as long as possible.

AppleTV is certainly a step ahead from what was announced in September but where is a new video iPod? Ah well, 2007 looks like a building year to us. Apple has a strong base and good momentum but the Cingular deal is a real anchor.

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